WEDON'T
FOLLOW
CULTURE.
We Build It.

India's most culturally wired marketing collective.www.3folks.com@3folksmedia

3L+ Influencers·950Mn Monthly Reach·436 Brand Partners·6 Years Shaping Indian Internet Culture·3L+ Influencers·950Mn Monthly Reach·436 Brand Partners·6 Years Shaping Indian Internet Culture·3L+ Influencers·950Mn Monthly Reach·436 Brand Partners·6 Years Shaping Indian Internet Culture·3L+ Influencers·950Mn Monthly Reach·436 Brand Partners·6 Years Shaping Indian Internet Culture·
01 — What We Do

Four disciplines. One cultural engine.

Flagship

Influencer & Meme Marketing

Influencer Marketing: Boosting brand reach and engagement through authentic influencer collaborations and creator-led campaigns.

Meme Marketing: Driving engagement and brand recall with relatable, trend-based meme content that connects with audiences.

Real-time

Online Reputation Management

Listening, sentiment, response and crisis: your brand health as a live signal, not a quarterly slide.

Production

Social Media & Video

Always-on social, scripted reels and brand films, produced at culture speed.

Creators

Talent Management

We identify, nurture and grow creators into full-fledged personal brands, handling strategy, partnerships and long-term career development so talent can focus on creating.

15 min
Response time
8AM–2AM
Coverage
54 / 36h
Creator turnaround
950Mn
Monthly reach
02 — The Numbers
300K+
Creators in our database
950Mn+
Monthly reach
436+
Brand partners
70+
Exclusive talents
03 — Selected Work

Campaigns that moved culture.

Influencer Marketing

LUX

28.6M
views
43.2K
Engagement

The campaign achieved strong visibility, wide audience reach, and meaningful interaction, helping boost brand awareness and engagement across digital platforms.

34 creators
Fashion Campaign

Pantaloons

3.6M
views
290K
Engagement

The campaign drove strong fashion engagement, connecting seasonal collections with style-forward audiences through authentic creator storytelling across Instagram and YouTube.

31 creators
Finance / Awareness

Policy Bazaar

4.4M
views
13.7K
Engagement

The campaign made insurance accessible and relatable, reaching a young digital audience through focused creator content that simplified complex financial decisions.

4 creators
Tech / App Launch

Crafto by Meta

23.2M
views
151K
Engagement

The campaign generated exceptional reach and app engagement, turning Meta's creative tool into a viral moment through high-impact creator-led content.

4 creators
Skincare / Influencer

Emami

686K
views
11.5K
Engagement

The campaign built genuine brand trust through skincare and lifestyle creators, connecting a legacy FMCG brand with modern, health-conscious digital audiences.

13 creators
Tech / Creator Campaign

Google

172M
views
529K
Engagement

The campaign delivered massive scale and deep engagement, putting Google's latest features in front of hundreds of millions through a powerful creator-driven content push.

9 creators
Music Drop / Fashion

Shein × Calvin Harris

3.8M
views
116K
Engagement

The campaign fused fashion and music culture into a single viral moment, connecting global pop audiences with bold creator-led content across platforms.

8 creators
Finance / Women's Day

Motilal Oswal

819.8K
views
11.6K
Engagement

The campaign sparked meaningful conversations around financial independence, using purpose-driven Women's Day storytelling to connect a finance brand with a new generation of women.

8 creators
Tech / Influencer

Oppo

46.5M
views
4%
Engagement Rate

The campaign delivered exceptional reach and engagement, connecting Oppo's latest technology with millions of users through 33 creators across lifestyle and tech platforms.

33 creators
Influencer Plan

Bads of Bollywood

23.61M
views
820K
Engagement

A large-scale Bollywood-themed influencer campaign deployed across 208 creators, generating massive cultural conversations and entertainment-driven reach.

208 creators
Influencer Plan

Tetema

57M
views
15.22M
Engagement

An explosive creator campaign that turned Tetema into a viral cultural moment, achieving extraordinary engagement across 71 creators.

71 creators
Influencer Plan

Dhurandhar

42.04M
views
1.55M
Engagement

A powerhouse influencer campaign delivering over 42 million views through 28 targeted creators, driving deep audience connection and strong engagement.

28 creators
Influencer Plan

Shaky

37M
views
1.5M
Engagement

A high-reach creator campaign that built strong brand momentum for Shaky, achieving 37 million views through 30 carefully selected influencers.

30 creators
Meme Pages

Chanel

4.26M
views
140K
Engagement

A meme-native campaign that brought Chanel's identity into internet culture through 120 meme pages, driving organic discovery and brand affinity.

120 creators
Meme Pages

Kashish

9.64M
views
320K
Engagement

A targeted meme page campaign that amplified Kashish's reach across 53 pages, turning pop culture humour into powerful brand engagement.

53 creators
Meme Pages

Cheap Thrills

14.38M
views
670K
Engagement

A viral meme campaign across 105 pages that made Cheap Thrills a talking point, delivering 14 million views through culturally sharp, shareable content.

105 creators
Reddit Pages

Tresseme

150
Conversations
960
Comments
490
Upvotes

A Reddit-native campaign that sparked 150 authentic conversations around Tresseme, generating strong community engagement through comments and upvotes.

150 conversations
Reddit Pages

Indulekha

150
Conversations
651
Comments
392
Upvotes

A community-first Reddit campaign that positioned Indulekha as a trusted voice in hair care conversations, driving genuine peer-to-peer brand advocacy.

150 conversations
04 — Creator Roster

The Voices We Represent.

Gia Gupta
Gia Gupta
270K followers
FashionLifestyleBeautySkincare
Creator Spotlight
Foram Botadra
Foram Botadra
170K
Followers
FashionLifestyleCouple
Influencer Profile
Sina
Sina
240K followers
FashionBeautyLifestyle
Beauty
230K Followers
Ilma Malik
Ilma Malik
Beauty
Sneha Nambiar
Sneha Nambiar
247K followers
EntertainmentFashionLifestyle
Astha Muradiya
Astha Muradiya
243K followers
Dance
Nitish Bhaluni
Nitish Bhaluni
358K
ActorFashionLifestyleComedy
Dewangini
580K
Followers
Dewangini
FashionLifestyleCouple
05 — Partnerships

Trusted by the culture.

S
2023 — Present
Sony Music India & Warner Music India
Official Influencer Marketing Partner
A
2024
Armani Watches
Influencer Marketing Partner
O
2024 — 2025
Ola Electric
PR Partner
Govt of IndiaCraftoSony MusicPolicy BazaarWarner MusicSheinBelkinMotilal OswalPantaloonsChandan MukhwasGoogleFress PressL'OréalIndulekhaFentyLuxEmamiOlaOPPOBe BodywiseTressemeProntoPhilipsT SeriesGovt of IndiaCraftoSony MusicPolicy BazaarWarner MusicSheinBelkinMotilal OswalPantaloonsChandan MukhwasGoogleFress PressL'OréalIndulekhaFentyLuxEmamiOlaOPPOBe BodywiseTressemeProntoPhilipsT Series
T SeriesPhilipsProntoTressemeBe BodywiseOPPOOlaEmamiLuxFentyIndulekhaL'OréalFress PressGoogleChandan MukhwasPantaloonsMotilal OswalBelkinSheinWarner MusicPolicy BazaarSony MusicCraftoGovt of IndiaT SeriesPhilipsProntoTressemeBe BodywiseOPPOOlaEmamiLuxFentyIndulekhaL'OréalFress PressGoogleChandan MukhwasPantaloonsMotilal OswalBelkinSheinWarner MusicPolicy BazaarSony MusicCraftoGovt of India
06½ — Creator Intelligence

3L+ creators.
One search bar.

Our in-house Influencer Suite indexes over 3 lakh creators across Instagram, YouTube, X and LinkedIn — searchable by vibe, vertical, city, language and even an AI-prompt. No more 40-tab spreadsheets.

  • 3,00,000+ creators indexed and refreshed weekly
  • Prompt-to-shortlist powered by our own ranking model
  • Brand-safety, fake-follower and audience-fit scoring built in
  • Direct contracting, payouts and live campaign reporting
PlatformFollowersEngagementCityLanguageVerticalBrand-safeAI similar
3FM · INFLUENCER SUITE
Global SearchContent InspirationMy RosterDirectory
Discover Creators
Search by name, handle, link — or describe the creator you need.
Instagram
0/150
Top matches · ranked by fitLive
RA
Ranveer Allahbadia
@beerbiceps · Lifestyle
95% fit
KK
Kusha Kapila
@kushakapila · Comedy
91% fit
C
CarryMinati
@carryminati · Gaming
87% fit
DS
Dolly Singh
@dollysingh · Fashion
83% fit
TB
Tanmay Bhat
@tanmaybhat · Comedy
79% fit
06¾ — Reporting & Analytics

Every view,
accounted for.

Post-campaign, our Reporting Suite stitches together every platform into one live dashboard — views, engagement, sentiment, Google Trends lift and outcome metrics, refreshed automatically.

  • Cross-platform stats across Instagram, YouTube, TikTok and X
  • Cumulative & daily graphs for views, likes and comments
  • Auto-ranked top performers by views and engagement rate
  • Google Trends overlay to prove real category lift
Sharable client links · live updates
3FM · REPORTING SUITE
Reliance Vantara · UGC Blitz
Brand awareness & lead generation · 4 creators · 4 deliverables
Views
80.4M
Likes
3.3M
Comments
76K
E.R. (Avg.)
3.121%
E.R. (Video)
4.189%
NEW
Total Engagements
3.4M
CPE
₹0.059
CPV
₹0.002
Views
Cumulative · all platforms
CumulativeDaily
YouTubeInstagramTikTokX (Twitter)
Top Performers · by viewsLive
MM
1
Marina Mogilko
@linguamarina · TikTok
48.1M views5.43% ER
MB
2
Marques Brownlee
@mkbhd · YouTube
26.3M views4.13% ER
m
3
mattykay
@mattykay · Instagram
3.4M views3.88% ER
06 — Social Media

Unlocking doors to social media.

A specialist social practice inside 3FOLKS, covering strategy, content, community, video, performance and ORM, run by a 45+ person creative team.

The Problem

Why most social fails.

  • Algorithm Volatility
    Frequent platform updates disrupt reach and visibility, leaving brands struggling to maintain consistent audience connection.
  • Content Fatigue
    Generic posting fails to cut through the noise. Audiences crave authentic content that balances brand identity with cultural relevance.
  • Strategic Misalignment
    Disconnect between content creation and business objectives results in activity without impact.
  • Measurement Gaps
    Brands track vanity metrics but struggle to connect social performance to tangible business outcomes and lead generation.
  • Lack of Agility
    Without continuous optimization and data-driven pivots, campaigns stagnate and ROI diminishes over time.
Our Solution

How we fix it.

  • Real-Time Algorithm Adaptation
    Daily platform monitoring and 48-hour strategy pivots keep your brand visible despite constant algorithmic changes.
  • Authentic Brand Storytelling
    Content that fuses your unique brand identity with cultural trends, delivering freshness without compromising authenticity.
  • Objective-Driven Content Planning
    Every post maps to a specific business goal, whether awareness, leads or community, turning social activity into measurable impact.
  • Business-Focused Analytics
    We track conversions, lead quality and acquisition cost beyond vanity metrics, connecting social to revenue.
  • Continuous Performance Optimization
    Weekly data analysis and real-time creative adjustments ensure campaigns evolve, preventing stagnation and maximizing ROI.
Types of Services

Six surfaces, one social engine.

01
Influencer Marketing
Strategic partnerships that convert followers into customers.
02
Meme Marketing
Viral content that makes your brand culturally relevant.
03
Content Marketing
Compelling narratives that drive engagement and loyalty.
04
Social Media Marketing
Data-driven campaigns that dominate feeds and algorithms.
05
Video Production
Cinematic-quality content from concept to final cut.
06
Celebrity Collaborations
High-impact partnerships that elevate brand prestige.
Selected Social Work

Brands we built on social.

Cold-pressed juice · D2C
The Fresh Press

Built a data-driven social engine that turned a regional juice brand into a national cultural conversation across feed, packaging and on-ground.

  • Social media strategy
  • Website & LinkedIn
  • Exhibition & store launch
  • Packaging, stickers & tees
  • Meme marketing & AI videos
Mouth Freshener · 50+ yrs legacy
Chandan Mukhwas

Modernised a heritage FMCG brand with a sharp digital playbook, founder-led thought leadership and a refreshed visual identity.

  • Social media strategy
  • LinkedIn optimisation
  • Founder thought leadership
  • Brochure design
  • Package design
Sustainable footwear
Free Kind

Turned everyday steps into a sustainable statement: cross-platform community, founder authority and a website that converts.

  • Social media strategy & LinkedIn
  • Thought leadership & blogs
  • Performance marketing & SEO
  • Website management
  • Event execution & launches
Social Media Management · Consumer Tech
Belkin

Humanised Belkin through relatable lifestyle-first tech storytelling, balancing product education with entertaining content across Instagram and Facebook through a video-first, youth-friendly content strategy.

  • 3.59% Instagram engagement rate
  • 4,881 Instagram reach
  • 0.76% Facebook engagement rate
  • 2,244 Facebook reach
  • 17 posts · 6 Reels · 7 FOB
Navratri Event · Digital Partner 2023–25
Rang Raas with Bhoomi Trivedi

Three-year digital partnership for one of the country's biggest Navratri events, running on-ground and digital with a 9-person war room.

  • 3.67% engagement rate
  • 80+ daily leads via Instagram
  • Digital comms across 3 editions
  • 9-member on-ground & digital crew
Travel · D2C
Travassa Holidays

Repositioned Travassa as a go-to travel essential, building awareness for community trips, customisation and international itineraries.

  • Brand outlook refresh
  • Community & custom-trip awareness
  • International trip launches
  • Travel brochure design
Digital PR

Mainstream press, meme-page reach.

  • Omnichannel domination: Build positive brand perception across every digital platform.
  • Meme to mainstream: Strategic placements on meme pages, edit pages and PR hubs that amplify organic reach.
  • Viral by design: A team crafting shareable content that spreads across demographics effortlessly.
  • Beyond traditional boundaries: Digital PR unlocks audiences that conventional marketing can't touch.
  • Exponential visibility: Turn niche placements into mass awareness through strategic influencer and page partnerships.
58.4Mn
Retail.in monthly users
132.7Mn
Retail.in pageviews / month
782K
Inc42 monthly users
1.33Mn
Inc42 pageviews / month
50.3K
Entrepreneur.in monthly users
70.8K
Entrepreneur.in pageviews
Sample win
Digital PR rollout for The Fresh Press, with Inc42, Entrepreneur, Retail.in and marketingmind coverage stacked in a single funding moment.
The Process

From questionnaire to ROI.

1
Questionnaire
A structured discovery to understand the brand inside-out.
2
Posting + ORM
Owning brand reputation across digital and shipping to a tight calendar.
3
Strategic Planning
A content calendar engineered around brand guidelines and business goals.
4
Analytical Reports
Monthly performance review to measure ROI and plan next month from data.
5
Approvals
Every piece routed for sign-off, with iterations baked into the loop.
Our Team
45+
Creative professionals driving your success
Social Media Strategists
Decode algorithms, craft data-driven strategies.
Content Creators & Copywriters
Transform ideas into narratives that resonate.
Designers & Video Editors
Scroll-stopping visuals, optimised per platform.
Production Team
End-to-end brand shoots with seamless workflow.
Campaign & Client Success
Orchestrate execution, meet deadlines, hit goals.
07 — ORM Deep Dive

Your reputation, defended in real time.

A dedicated ORM war room monitors mentions, sentiment and threats across every social surface, and acts on them in minutes, not days.

  • 15-minute first-response SLA across owned channels
  • Daily, weekly and monthly brand-health reporting
  • Crisis playbooks rehearsed before launch
  • Coverage from 8AM to 2AM, 365 days a year
3folks · live
Sentiment
+82
Avg response
12m
↓ 38% vs last month
Brand health · 30d
Mention spike · Twitter+124%
Crisis flag resolved · 8mOK
Creator alert · #Vantaralive
Social ListeningSentiment AnalysisResponse ManagementCrisis ManagementReview ManagementCompetitor MonitoringContent AmplificationAnalytics
08 — Recognition

Making headlines.
Winning honors.

Work that got noticed.

Startup of the Year — Digital Content Startup — 2022 — Talentrack Awards
Digital Content Startup of the Year — Talent Track Awards 2022
Best Brand Identity — Motilal Oswal Is Back — 2025 — IMPACT Digital Influencer Awards: BFSI
Best Moment Marketing — Motilal Oswal Is Back — 2025 — IMPACT Digital Influencer Awards: BFSI
Best Moment Marketing — #YeNavratiFlavorWali — 2025 — IMPACT Awards: Food & Beverages
Best Product Launch — Unicorn Launch — 2025 — IMPACT Awards: Mobile & FMCD
09 — Let's Talk

Let's make something
unforgettable.

Tell us what you're building. We'll come back within a day with three creators, one big idea, and a rough plan.